Effective visual communication Research Paper Example | Topics and Well Written Essays - 2000 words

Effective visual communication - Research Paper Example Information graphics is a relatively general term that refers to a kind of graphic image that is intended to convey complex information in a simple way.   According to Doug Newsom and Jim Haynes (2004), this can include charts, diagrams, graphs, tables, maps or lists.   Thus, the information graphic can contain within it all of the other recognized forms of visual communication – symbols and signs, shapes and colors, images and groups of images, charts and graphs, typography and cartoons and illustrations as long as these are used as a means of communicating a unified meaning.   An example of information graphics use in my presentation can be found on the fifth slide of my power point.   This graphic provides a simple illustration of a human arm and shoulder area.   The unified meaning of this illustrated graphic is to explain the placement of the arteries of the arm.   This is made clear by the all-capital-lettered title placed slightly to one side of the image an d the fact that the details of the image include enough shape to define it as a human arm and enough inner detail to define the bones and arteries but nothing else.   The names of these arteries are printed in a simple sans-serif font so that they will be easily read even from a far distance and they are related to the appropriate shape within the image by the common sign of a line connecting text to graphic.   The first element to be considered in the creation of information graphics is the use of symbols and signs.